Avaya Technology Forum 2014

Club Moss Campaign Launch

Global Entrepreneurship Week

Global Indian International School

Project Showcase

Project:

Club Moss Campaign Launch

Venue: Clarke Quay

No of Paxs:  5000 paxs (2 nights)

Scope of Works

We were engaged to manage to the launch of a HIV awareness Campaign to create the awareness of safer sex at Clarke Quay. Our target audience were PMET (professional, managers, executives, technicians).

Our team designed a pop up club which we called Club Moss (which stands for ministry of safer sex) for 2 days right by the riverside of Clarke Quay.

To create the club feel, we engaged fun loving ‘bar tenders and waitress ‘to mingle around the club and encourage the party goers with a DARE inspired Game. Club Moss waitresses and the party goers challenged each other in performing a task that was written in the card. If anyone loses the challenge, he or she had to perform a penalty as stated in the card. However if the party goers win the challenge, he/she were given a lucky draw card for a chance to win a iPad and a specially concocted  Club Moss Cocktail .

This campaign, our team was able to capture close 6000 party goers on the awareness of safer sex. And exceed our client’s expectation and original KPI.

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